Bob's Red Mill - Cereal Wheat Germ - Case Of 4-12 OzNon gmo project verified. Nongmoproject. org. An employee owned company. To your good health. The heart of the wheat kernel. bob moore. Wheat germ is the heart of the wheat kernel and has a delicious, nutty flavor. Use wheat germ in baked goods like cookies, muffins and bread, as breading for chicken and fish, and in meatballs and meatloaf. You can see our quality. Dear friends, forty years ago my wife, charlee, and i founded bob's red mill natural